Comments on: Starbucks let me down

by: Internet Marketing

Tue, 24 Apr 2012 21:05:08 +0000

Spot on with this write-up, I really suppose this website needs much more consideration. I’ll probably be again to read far more, thanks for that info.

by: Connor

Fri, 16 Jun 2006 12:17:52 +0000

I once read an article that I can’t seem to remember the name of, possibly “Manufacturing Cool” that followed a team of researchers around trying to find the trendsetters who started new trends so that their company (I’m going to assume it was a clothing company) could capitalise on that information.
I don’t remember much of it, but what made me think of it was that in the article it said that cool is not something that you can create, cool can be anything, and if you try to tell someone what is cool they will generally reject that. Which is sort of what you seem to be getting at with this post.

On top of that, Starbucks is a bottom-up brand, which means that the corporation gives outlines to the basic structure and feel of the place, and ensures food and service quality, but the theory is that your personal idea of the brand is whatever you decide to make of it. This is opposed to, say, McDonalds, where they pretty much force their brand image down your throat.
If you think that the art is too perfect, try speaking to a manager about how you feel that it doesn’t fit. Maybe suggest a local artist that would be honoured to put some of their work up on the walls. Some of the managers will be cool about it, some will no, but if it’s supposed to be your brand anyways, you might as well give it a shot.

by: Dan Lozovatsky

Tue, 02 May 2006 22:28:30 +0000

Very True! I cannot wait to be the man!

by: Ross Peizer

Fri, 28 Apr 2006 14:54:33 +0000

A- on my profile of you! and an overall A- in the class! my 1st A in a college class! thanks for letting me write on you Tzvi,

by: Ruth Gluckin

Fri, 28 Apr 2006 04:22:49 +0000

I love the article and I also love that you’re drinking coffee again….it just seems wrong for you not to….if you know what I mean. Your hippy healthy eating habits just have to have some edge to it. Anyway I happen to agree about what you said with the pretentious coffe shop stuff but I do enjoy sitting and watching people and I LOVED sitting in the sun outside that coffee shop the other day just chilling out with you and Yonah……there is definitely something aesthetically pleasing about these places but in moderation I think…..and I guess it depends on just how contrived it is. Some places are just cool…like the other coffee shop we saw next to the teashop…that exuded coolness….or was it the cool funky looking Rasta out front and the hippy family eating their croissants and coffee together that made it seem so cool? Oh who cares? Tzvi …enjoy the coffee and ignore the rest.

by: Ross Peizer

Wed, 26 Apr 2006 02:20:02 +0000

Madonna’s greatest hits cd in the “Tzvi R C” - I was there!

Tzvi was singing the single “Lucky Star”: “Star-light, Star-bright.”

it was great.

I don’t drink coffee (I know, but Ross you’re from Seattle) so I can’t really comment. I’ll let you know how I did on the profile, my friend who proof read it said he was very interested in you, and I did a great profile. so we’ll see.

by: Tzvi

Tue, 25 Apr 2006 03:56:08 +0000

I forgot to mention - Peet's Coffee is giving away free coffee every day in April from 1 - 3. I got one today and it was amazing.